Sobre 9sb

Somos una consultora creativa única, concebida con el propósito de desafiar y superar los estereotipos arraigados en el universo del whisky

Our purpose is to reshape perceptions and bring a fresh, innovative approach to this timeless craft.

Our goal is to shake up tradition and inspire new ways of experiencing whisky.

Free from constraints, expectations and limits

Fueled by a deep passion for whisky and spirits, and backed by years of experience leading innovation in the F&B industry, I’ve combined my two greatest loves to create something truly unique.

I'm Sam, and 9 Smoking Barrels is a reflection of my vision of life. It embodies my belief in living boldly, embracing every moment, and savoring the finer things—just like a perfect dram.

Samantha de Noia

Our Philosophy

A Legacy

Tradition Inspiring the Future

Our philosophy is deeply rooted in the centuries-old legacy of the whisky industry, driven by a profound respect for the craft and the uncompromising quality of the product. We honor the past while using it as inspiration to shape the future.

A Lifestyle

Open, Curious, and Unbiased

We embrace a lifestyle that is open-minded, inquisitive, and free from prejudice. Our approach to whisky is one of exploration and shared experiences, where discovery and enjoyment come through authentic connections.

A Culture

Slow-Paced Hedonism

Our culture thrives on slow-paced hedonism—a philosophy that celebrates the art of savoring life’s pleasures, one well-crafted moment at a time. We reject the rush and instead focus on creating unique products and experiences that are meant to be cherished.

Experience

Founder at 9 Smoking Barrels
Ambassador for Europe and LATAM at Braeburn Whisky
Brokerage Services and International Trades
Private Club General Manager Madrid / Berlin / Rome
Luxury Spirit Brand Developer – Europe
International MBA
Business Innovation Consultant
Whisky Specialist at “The Whisky Shop” –Bath, London, Edinburgh, Glasgow, Belfast, Paris
Whisky Ambassador Certified – Glasgow Scotland
WSET Level 3 Award in Spirits – WSET School – London
Gordon & MacPhail Trainer – ScotlandDistillery Manager’s Training by Keith Cruickshank at Benromach
Técnico Superior en Destilados – Cámara de Comercio de Madrid
Whisky Tasting Expert by William Lumsden at Glenmorangie

Contacta con nosotros

Nuestros partnerts

We seek to surround ourselves with brands and people who share our philosophy and values.

We take great pride in those who are already part of our community.

Finn Thomson

Basset & Van Bommel

Edinburgh Whisky Academy

Speakeasy 9SB

Comunidad secreta

Solo por invitación

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